It all started one & half year back when my sister returned from National Institute of Design while completing her diploma project from Luzern University, Switzerland.Being a curious soul, I enquired, which company she plans to join. As she is a textile designer from one of Asia’s most respected institute .Reply was point blank and on my face, NONE , rather I am going to join an Another World.
I was surprised & tried all my ways while introducing her to so called reality of life, materialism etc., in turn she introduced me to Laila Taibji, Jogi Pangal, M.P. Ranjan and many more of the fraternity. These names were no less than a foreign language. Next one week was turbulent, hell lot of discussions, arguments, justifications;
Two worlds were trying to conquer each other.
One our own world where we define success with designation, place you live, car you drive, countries you travelled on holidays, ‘The Another world’ where success get defined by lives you are impacting, helping people to live dignified life, saving our own heritage, sensitizing kids & youth about our culture, joy & happiness you derive while making with your own hands, craftsmanship, detailing and all.
Finally, the Another world won.
It was 26th January 2014, we went to a small Village Hempura in Nagaur district, Rajasthan where my Mausi (Aunt) is staying with her family, she is an Anganwadi Supervisor & one of the most educated woman of the village (She had her education upto 8th standard), discussed the idea with her & asked her help get us connect to the village folks, she made few calls & we all decided to meet at the village school.
We were equally excited and worried as to how many of them will turn up, we reached the school at 10 o’clock, Republic Day celebration was going on & it was a great opportunity for us to get introduced to the Who’s who of the village, including Sarpanch, School Teachers, Panchyat members etc. Post celebration we were informed that people were waiting to meet us. To our surprise, the hall was full strength, age groups ranging from 10-60 years. The room smelled of enormous excitement and energy.Many of them carried their handmade stuff to show us.It was a great boost up, to start on such a high note.
We first introduced ourselves & then our idea . Idea to revive the culture of handmade; it all started unfolding, the older generations telling their stories with great pride, stories about culture, rituals, social dependency & also how it all started vanishing.
We discussed in length, the indegenous techniques and products, their shrinking demands, alternative products, newer markets and everything else under the sky.The sad part of the talk were the reflections of the the undignified work which these people need to do to survive in absence of alternative opportunities.
The team also spoke about the need to preserve this culture, how we as a team can intervene on design level to get marketable products.Next, we quoted various self sustained models in our own country where not only they are having dignified life but also they help others to get employment with rich heritage of art & crafts. It all went for two long hours, which flew away in seconds.Our aim was to build confidence in the group, that if we all decide, we can create a self sustained Eco-system & have dignified living at ease. We signed off on this note & decided to meet again in the evening. Meanwhile we visited some households where the legacy still continued though at a minimal scale, but with pride & self respect.
In the evening meeting the strength reduced to only 50%. Together we all chalked out a pilot plan, according to which we will provide wool for hand spinning to the first group & once the spinning is done, the yarn will go the weaving group.They will produce samples with their current techniques & knowledge, supported with our small design intervention & dyeing process.Total 37 people enrolled.
It took us almost two and a half months to finish the pilot. The day had come. We all met again, in the same school on 18th April 2014.The results were mesmerizing. Many of them could not believe their own handmade wonders, they were happy, excited & ready to poise on this joyful journey once again.
The Blue Madder was born . We came, we saw & we conquered our own world to have an Another World.